OPI releases two new interactive digital platforms to support the launch of Gwen Stefani for OPI – a collaboration lookbook and an app. The lookbook is hosted at OPI.com/Gwen, where fans can follow the line’s journey from inspiration to execution. The lookbook contains an exclusive behind-the-scenes full-length video from the collection’s photo shoot, never-before-seen interviews with Gwen, and tutorials featuring nail art created by The Illustrated Nail’s Sophie Harris-Greenslade.

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Gwen Stefani for OPI also introduces a new iPhone/iPad app where consumers can virtually create their own freehand nail art using the collection’s seven shades – Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push And Shove, Over & Over A-Gwen – along with Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes. The app also includes a contest component, where users can create and submit nail looks for the chance to win weekly prizes through February 7.

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“Collaborating with Gwen has been such a thrilling experience, and the lookbook provides consumers with a special glimpse into the partnership – from color development to product naming to shooting the campaign. Suzi Weiss- Fischmann, OPI Founder and Executive VP.
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“The Gwen for OPI app is unlike any other nail art app available, allowing users to virtually paint their nails, add crystals and studs, and place the final look on a manicured hand – with no templates to curb creative direction.” The Gwen Stefani for OPI lookbook can be accessed at opi.com/gwen. The iPhone/iPad app can be found through the App Store by searching Gwen for OPI or by following this link: bit.ly/GwenApp.
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