GATSBY, a popular men’s grooming brand brings Japan’s No.1 styling product to the USA. Moving Rubber, an innovative product designed and developed in collaboration with Japan’s top hairstylist, creates maximum hold with a moveable texture that allows you to reshape your style throughout the day.

Moving Rubber Features

Four Products (available in the USA) to suite your style Soft texture blends easily and evenly throughout your hair After applying the product once, reshape your look as many times as needed. Formulated with a smoothing polymer for non stickly light and natural finish

GATSBY promises that any desired hairstyle can be made easy and by anyone with the use of their product. Plus, once MOVING RUBBER is applied to the hair, rearranging the style becomes effortless due to the unique moveability and hold of the product.

GATSBY is a Japanese men’s grooming brand launched in 1978. Product categories available on the Japanese market include hair styling, facial care, skincare, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today’s young fashionable male through their line of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY34.8 billion.


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