Rita Ora’s unique sense of style made her the perfect partner for trend setting Rimmel London 180th Year of Cool Style. The London raised star announced her collaboration with the brand on twitter a while ago and is set to create an exclusive, limited edition collection of the hottest nail and lip shades for Spring 2014. Rita recently instagramed a photo of her new line during her campaign shoot with Rimmel in London.

Rimmel London: 180 Years Of Cool - Photo Call

Rita captioned the photo saying: “My favorite thing as a kid…’Crayons’ Now I’ve made my own lipstick just like a crayon but don’t eat it!!! #allredeverything #smellslikecandy #firstlook!!” Taking inspiration from the Londons music and fashion scene, the collection will reflect the street vibe and her own eclectic glam style. Rita is “A life-Long fan of Rimmel and Self-confessed makeup addict.”

Rimmel London: 180 Years Of Cool - Photo Call

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