London’s Fashion elite gathered for The Ultimate Birthday, a party and celebration of edgy cosmetic brand, RIMMEL 180th Anniversary. This invite only event was a fabulous reflection of Rimmel’s cutting edge style-past, present and future hosted at London’s Film Museum in Covent Garden, just a few meters aways from the Strand where the first Rimmel Headquarters was located in 1860. Rimmel is one of the worlds oldest beauty brands having been the fashion forward inventor of the hip London look since 1834.

Rimmel Ambassadors Models Kate Moss and Georgia May Jagger arrived in authentic London Style in Rimmel Branded black cabs.

Stylish attendee’s viewed Rimmels 180 Year history and 180 years of “London Cool’ through fashion, makeup video and music. Where 18 Models representing 18 iconic looks from 1834 to 2014 including Brit Beauty Georgia May Jagger who showcased the glam ’70s Studio 54 Style.

VIEW ALL 18 Models and 18 Looks

The 18th Model was the Capitals hottest music artist and Singer-Songwritter Rita Ora who surprised guest performing her hit single ‘Shine Ya Light’ “Hey Ya’ & ‘RIP’. Rita Ora is also the lastest style icon to collaborate with Rimmel. Rita’s exclusive capsule colour collection will be released in March 2014.

All the looks created by Rimmel International MUA, Kirstin Piggott

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