Each year Coors Light’s Search for the Coldest teams up with legendary rap artist/actor Ice Cube to host a contest to let local artist prove how cold they really are on the Mic. The Tour visits the cities of Atlanta, Dallas, Charlotte, New Orleans, Baltimore, Philly, DC and the finale is held in New York City and showcases Big Sean, Juicy J and French Montana. This year in Atlanta, Ice Cube was accompanied by Bun B and Big Sean to help Coors Light host another unforgettable night of performances along with choosing local artist Cribbs to represent ATL in NYC.  On August 1st, Cribbs will compete against three up-and-coming hip-hop artists across the country, for a chance to win $20,000 and more.

For more information, visit http://www.SearchfortheColdest.com. (Photo courtesy of MillerCoors/Ben Rose)

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