In the world of Hiphop there are a few things that make you a heavy weight; Plaques, Clothing Lines and being the face of a new liquor brand.  To start off 2013 with a bang Bacardi choose Shawn “Jay-Z” Carter to be the face of their new Cognac,  Dusse‘.  A few things to know, one it’s a VSOP Cognac “very superior old pale”, two it was produced in Cognac (France) at the Chateau de Cognac and three the team over at Conjour are starting to sweat.

The brand kicked off it’s launch in Atlanta at the lavish Vanquish Lounge, where local Celebrities and Socialites came to relax and mingle with bottles on every Table.  Specially invited guest got to enjoy the smooth kick of Dusse’ along with complimentary cigars as Atl’s finest got a exclusive tasting of the new brand.  The brand officially was hosted by Jay-z at the 40/40 Club in New York.




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