After the launch of her Skinny Girl Liquor brand, former Real Housewives of New York‘s Bethenny Frankel took a different approach to her next venture.  She teamed up with Wal-Mart to carry her new Skin Care line called, “Honesty“. When asked about the title, she told reporters that she was tired of empty promises from Skin Care Companies.

[Promises like] ‘You’re going to look like Heidi Klum in two days’ or ‘[Look] like you had a face-lift’ have always bothered me,” Bethenny said. “Skin care can be confusing and I want to be straightforward.”

“I do buy brands that are not expensive, ones that don’t spend all the money on the packaging but on the ingredients inside,” Frankel said. “A $150 eye cream is ridiculous and absurd.”

This isn’t the first health item Bethenny has introduced. Recently she launched her Skinnygirl Cleanse, a detox drink that helps build the bodies immune system and help rid the body of other impurities.  What makes the drink a little better then the rest, it’s gentle on the stomach and also full of fiber and other green nutrients.

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